Legal

Privacy Policy

Last updated: September 30, 2026

1. Overview

True Self Me ("we," "us," or "our") operates trueselfme.com, providing non-clinical coaching and personal development services. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website or booking a session, you agree to the practices described here.

Important: Our services are non-clinical coaching — not psychotherapy, diagnosis, or medical treatment. We do not collect or store clinical or health information through this website.

2. Information We Collect

Information you provide directly

  • Booking details: first name, last name, email address, and phone number (optional) when you book a session
  • Lead capture: first name and email address (and optional phone) when you sign up to stay in touch
  • Payment card: processed entirely by Stripe — we never see or store your full card number, CVC, or expiry. We only retain the card brand and last four digits for reference.

Information collected automatically

  • Marketing attribution: if you arrive from an advertisement, we store the click identifier (gclid, gbraid, or wbraid) and campaign parameters (UTM tags) in first-party cookies on your browser to attribute your booking correctly
  • Usage analytics: anonymous page views, scroll depth, and section engagement when Google Analytics is enabled

3. How We Use Your Information

  • To confirm and manage your booking (confirmation and reminder emails, calendar invitations)
  • To send transactional payment notifications (receipts, payment failure alerts, refund confirmations)
  • To send occasional coaching emails if you opted in (you can unsubscribe at any time)
  • To measure which marketing channels produce bookings so we can improve our outreach
  • To comply with legal obligations and resolve disputes

4. Cookies

We use a small number of first-party cookies on this site:

  • tsm_attribution — remembers which ad or campaign brought you here (30-day expiry, first-party only)
  • tsm_attribution_last — remembers the most recent campaign landing (30-day expiry, first-party only)

These cookies do not track you across other websites. You can clear them at any time through your browser settings.

5. Third-Party Services

We rely on the following providers, each governed by their own privacy policies:

StripePayment processing, card storage, and billing
Privacy Policy →
SupabaseDatabase hosting for booking and lead records
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ResendEmail delivery for booking confirmations and reminders
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Google AnalyticsAnonymous usage analytics (when enabled)
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Microsoft ClarityAnonymous session recordings and heatmaps
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Google AdsAdvertising conversion attribution
Privacy Policy →

6. What We Never Do

  • We never sell or rent your personal information to third parties
  • We never share your email address with advertisers or data brokers
  • We never store your full card number, CVC, or bank details on our servers
  • We never collect clinical, medical, or health-diagnosis data through this website
  • We never send marketing emails to someone who has not opted in or has unsubscribed

7. Data Retention

Booking records (including your name, email, session date, and price) are retained for as long as needed to provide the service and meet tax/accounting obligations. Lead records are retained until you unsubscribe or request deletion. Attribution cookies expire automatically after 30 days.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Delete your personal data ("right to be forgotten")
  • Withdraw consent for marketing communications at any time
  • Request a copy of your data in a portable format

To exercise any of these rights, email us at hello@trueselfme.example.com. We respond within 30 days.

9. Security

We protect your information using industry-standard measures: all traffic is encrypted via HTTPS, card data is tokenized by Stripe (we never touch raw card numbers), database access is restricted to server-side service-role credentials, and webhook payloads are cryptographically verified. No system is perfectly secure, but we take reasonable steps to safeguard what you share with us.

10. Children's Privacy

Our services are directed at adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the current version. Material changes will be communicated via email to active clients.

12. Contact

Questions about this policy? Reach us:

Email: hello@trueselfme.example.com

Phone: 1 (469) 935-1307

Location: Austin, Texas — serving clients nationwide

See also our Terms of Service